Field notes
Resources
& writing.
Practical guides on SEO, GEO, AI-search, performance, and the modern web stack — written by the people doing the work.
GEO
What is GEO and why classic SEO isn't enough anymore
Generative Engine Optimization is how you get cited by ChatGPT, Perplexity, and Google AI Overviews. Here's the playbook we run on every project.
AI Search
llms.txt: the new robots.txt for AI crawlers
A practical guide to writing an llms.txt that actually gets read — including which AI bots respect it and how to structure your content for extraction.
Performance
Core Web Vitals in 2026: what still matters
LCP, INP, and CLS — the only three metrics Google still ranks on, plus the optimization stack we use to land under 1.2s on every build.
Technical SEO
Schema.org for marketing sites: a minimum viable graph
You don't need 40 schema types. You need Organization, WebSite, BreadcrumbList, and the right entity for each page. Here's the template.
Stack
Headless CMS in 2026: Sanity vs Storyblok vs Payload
We've shipped on all three. Honest tradeoffs on editor experience, pricing at scale, and how each handles localization.
Studio
Why we hand-code instead of using page builders
A pragmatic look at when Webflow and Framer are the right call — and when bespoke code pays for itself in performance, SEO, and longevity.
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